[JUNYA WATANABE MAN] The Beginning of Becoming a Cool Adult

In 2001, a significant milestone was reached in the history of [COMME des GARÇONS]. Junya Watanabe became the first designer within the organization to lead a line bearing his own name. Having already established a world-class reputation in womenswear, his entry into menswear was met with immense global anticipation.

At a time when the industry was dominated by slim, rock-inspired silhouettes, Watanabe introduced a strikingly different aesthetic: relaxed shapes, vibrant color palettes, and bold, unconventional logos. This "experimental basic" style remains a core pillar of the brand, blending simple silhouettes with provocative, avant-garde design.

The partnership with [Levi’s], which began in the Winter of 2002, represents one of the most enduring collaborations in fashion history. Rather than simple re-branding or minor modifications, Watanabe pursues "co-production"—a deep creative integration with the heritage brand. Since its debut in Spring/Summer 2002, the collaboration has continued for over 46 seasons, remarkably never producing the exact same item twice.

[JUNYA WATANABE MAN] is globally recognized for two primary technical achievements:

1. Intricate patchwork utilizing precise cutting and structural techniques.
2. Designer denim that "discovers new possibilities," elevating utility wear into high fashion.

Based on the now-discontinued "503" straight-leg denim, these pieces featured unique prints and were sold exclusively at the legendary Milanese concept store co-managed by Rei Kawakubo.

A hallmark of the brand’s DNA, these pieces utilize vintage "501" frameworks, meticulously deconstructed and rebuilt into modern, challenging silhouettes.

Utilizing 3D-scanning technology, the brand has successfully transferred the intricate details—fading, distressing, and paper patches—of museum-grade 1960s "551ZXX" vintage denim onto contemporary garments.

Since its inception, [JUNYA WATANABE MAN] has collaborated with countless heritage brands, infusing universal items with its unique design DNA. By exploring the history and craftsmanship behind each piece, one gains a deeper appreciation for the evolution of modern menswear. The brand continues to challenge the boundaries of fashion, maintaining a sophisticated yet rebellious spirit for the modern individual.