3.1 Phillip Lim

A brand launched by Phillip Lim who is an American born fashion designer of Chinese descent from Thailand In the fall of 2005, he co-founded 3.1 Phillip Lim based in NY.
The brand name is derived from the designer's own age at the time of brand launch (31 years old).
With a simple and sharp design and a casually constructive shape, it is easy to incorporate into everyday use, "pretty-but-cool clothes" that "don't try too hard". He knows how fashionable women want to dress.
Shoes and bags are also popular, the unique "31 Hour bag" which have a unique concept of bringing 31 hours of fulfillment to those who do not have enough 24 hours a day. Also "PASHLI" series satchel bags, huge hit cause many of the celebrities have incorporated it into fashion were all over the world.