Mario Prada began opening a leather goods store in Milan in 1913.
      It became a favorite of the Italian royal family because of its reputation for producing high quality leather products with the techniques of Italian craftsmen.
      In 1978, Mario's granddaughter Miuccia Prada became the owner and designer, and the one that adopted the light and strong waterproof nylon material "Pokono" for the bag became a big hit. After that, "Pokono" was used for various items such as bags, backpacks, and small items, and became a popular item representing Prada.
      Keep an eye on the innovative line of sight and attitude that is constantly evolving with materials and designs while meeting the needs of the times.
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