Founded by Rei Kawakubo in 1969, this women's collection line takes its name from the French for "like a boy." At its Paris debut, the brand shocked the fashion world with an avant-garde collection featuring holes and heavy use of black—a color then avoided—earning labels like "Shock of Black" and the "Rag Look." Driven by freedom and rebellion, it seeks to create from zero. Entirely made in Japan, these unique pieces remain timeless, enduring classics.