In 1854, Louis Vuitton, a trunk craftsman, opened the world's first specialty store for travel bags on Rue des Capucines, Paris.
      The name of Louis Vuitton became famous in a blink of an eye because it succeeded in reducing the weight by devising a stackable flat lid trunk and adopting a special waterproof cotton.
      The patterns "Monogram" and "Damie", which were devised by being troubled by imitations, are now used for various items and have become the icon of the brand.
      In 1997 (~ 2014), American designer Marc Jacobs was appointed as creative director, and the new collection as Louis Vuitton established a new market.
      It is no exaggeration to say that various collaborations in the Monogram collection, featuring contemporary artists such as Stephen Sprouse, Yayoi Kusama, Takashi Murakami, and Hiroshi Fujiwara, etc, were showing new era of the modern European brand.
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