Launched in 2003 by Rei Kawakubo’s COMME des GARÇONS, this is the brand's only character-based line, built on the unique concept of "designing by not designing."
Its iconic trademark is the heart logo created by Polish artist Filip Pagowski. The name "PLAY" implies an invitation to "let's play," reflecting the collection's core theme: "playing with the infinite possibilities of a single object." Rather than chasing fleeting trends, the line explores creative variations of its signature motif, enjoying global and enduring popularity.
