THE NORTH FACE

Started in 1968 in San Francisco, USA.
The brand name came from the North Face, which refers to the north wall where it is difficult to climb.
Fashionable and highly functional outdoor wear.
It is very popular not only in outdoor activities but also in town use.
The brand has produced many worldwide hits such as "Shera Parker" which is the prototype of down parka and "Back Magic" which was a big hit in the backpacking boom.
The north face purple label collaboration with nanamica, the purple tag is a landmark is more stylish and fashionable, so it recommended for people not familiar to outdoor brands.